CLEMENTINE BEFORE
THE BRIEF: Our Client Jane Evans (designer) was looking for a fresh, younger take on her already well-established sleepwear brand ‘Clementine for ALL platforms. A total brand refresh for her website, catalogue, online store, social media, photos, video and catalogue.
REBRAND: WEBSITE, ONLINE STORE, SOCIAL MEDIA, PRINT CATALOGUE
BEFORE THE SHOOT DAY – ON-LOCATION ‘RECCE’
Jane and I going through her collection and choose the shooting locations inside and outside on location for her summer collection. Setting up the shot list with the photogrpaher for or ‘shoot day’ when we return with our models. Being an experienced model myself is invaluable when it comes to conceptulising and creating beautiful campaigns, branding or the perfect photo/video for my clients and easier for the models to have direction, saving everyone time and money on the day.
My Role: Creative Director, Photoshoot Producer & Stylist
AFTER
‘SLEEPWEAR INTO DAY-WEAR’
CLEMENTINE LIFESTYLE BRAND
FINAL PHOTOS WITH OUR GORGEOUS MODELS
I CREATED A FRESH EASY BREEZY LIFESTYLE BRAND IMAGE WITH A CLEAN AND EFFORTLESSLY CLASSY NEW LOOK FOR CLEMENTINE SLEEPWEAR THAT NOW CROSSES OVER INTO DAY-WEAR AND LIFESTYLE ALSO
Holding the new Clementine print catalogue. It looks stunning!
BELOW: BEFORE THE REBRAND
DONNA KING 