My Role: Creative Director, Photoshoot Producer & Stylist
THE BRIEF: Our Client Jane Evans (designer) was looking for a fresh, younger take on her already well-established sleepwear brand ‘Clementine for ALL platforms. A total brand refresh for her website, catalogue, online store, social media, photos, video and catalogue.
REBRAND: WEBSITE, ONLINE STORE, SOCIAL MEDIA, PRINT CATALOGUE
“Meet our designer Jane Evans, here we are having a giggle whilst matching her garments and collection to the rooms, and doing the ‘shot list’ interior and exterior for her new summer collection and new brand image by Me! Setting up the shot list with the photographer, think ‘Palm Beach relaxed luxury’
“Below, I’m doing our ‘shot list’ for shoot day that will feature our models; this part is key! And where my experience as a model really comes in handy! And saves everyone time and money because I have it mapped out on the day. Being an experienced model myself is invaluable to the process when it comes to conceptualising and creating beautiful campaign-style photography, as well as directing the photographers and the models.”
BEFORE THE SHOOT DAY
CLEMENTINE SLEEPWEAR/LIFESTYLE
New Look by Donna King
“I UPDATED THE CLEMENTINE IMAGE AND BRAND IDENTITY BY CREATING A NEW AND FRESH, EASY, BREEZY LIFESTYLE BRAND THAT IS EFFORTLESSLY CLASSY SLEEPWEAR THAT TURNS INTO DAY-WEAR AND LIFESTYLE WEAR” DONNA KING
HOLDING THE NEW CATALOGUE!!
Clementine Lifestyle Brand By Donna King
CLEMENTINE SLEEPWEAR BEFORE THE BRAND REFRESH!!
DONNA KING 